Job Description

Overview

Perricone Farms has partnered with the renowned Natalies Orchid Island Juice Company , bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricones expertise in craft citrus juices with Natalies reputation for high-quality, fresh-squeezed products. The merger expands the companys reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.

Responsibilities

• Content & Strategy : Develop, plan, and execute a social media content calendar for our social platforms, focusing on Instagram, Tik Tok, Facebook and LinkedIn. This includes sourcing or creating visual content and copywriting to support our brands pillars and drive community engagement.
• Brand Voice & Messaging : Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands core values driving authenticity, integrity and quality.
• Analytics & Reporting : Track and analyze the performance of social media campaigns. Provide regular reports to the marketing team with insights and recommendations for optimization.
• Collaborations & Influencer Partnerships : Identify opportunities for partnerships and collaborations with influencers, creators and likeminded brands to amplify reach and relevancy across our social channels.
• Community Engagement : Manage responses to customer inquiries, potential sales leads, monitor and engage with our followers, and cultivate a community around the brand.
• Trend Monitoring : Stay current on social media trends and best practices to ensure Perricone Farms and Natalies are leaders in premium juice.

Food Safety Requirements

• Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations.

Organizational Relationships

• Position reports to the Director of Marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of proven experience as a Social Media Manager or similar role, ideally within the CPG or food and beverage industry.
• Excellent written and verbal communication skills.
• Creative and detail-oriented with a passion for storytelling.
• Scrappy, current and strategic with a clear understanding and vision of what wins on social and why.
• Strong understanding of social media platforms, trends, and analytics tools (i.e. Dash Hudson, Google Analytics, etc.).
• Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues.
• Comfortable receiving feedback and iterating quickly.
• Exhibits integrity, trustworthiness and upholds high values in professional interactions.
• Strong communication skills and a strong client-focused mindset.
• Must be able to come into the Newport Beach, CA office as necessary for collaborative meetings or shoot content in the field.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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